I honestly don't know how they do it but this smells EXACTLY like horchata! You get cinnamon and a sweet, creamy opening followed by the rice and vanilla. It's really delicious and makes me hungry lol! If you've never had horchata, think the spicy, creaminess of eggnog and rice pudding combined. I can't stop sniffing my wrist and have to control myself from bathing in it haha!